our story

Welcome to Be Here + Love.

We are a conscious yoga lifestyle brand that creates meaningful modern apparel fused with the ancient teachings of yoga.

Our clothing is designed to help you honour your practise during everyday modern life.

With a focus on sustainable fabrics and iconic simplistic design, we make yoga apparel that makes you feel as connected to your clothing as you do to your practise. 

Every piece has been designed with spirituality at its heart.

Whether you're chanting OM in class with your hands at your heart, reciting your favourite mantra, melting into Savasana or meditating at home, we have an item of yogawear that can connect you right here, right now.

We are also devoted yogis just like you.

When our founder couldn’t find a yoga brand that felt chic, modern and cool, yet true to the sacred wisdom she was taught in class, she knew she had to create it. 

Our Philosophy

Our brand’s mission is to inspire love, peace and the practise of Ahimsa (non violence) to all beings.

'Lokah Samastah Sukhino Bhavantu'

"May all beings everywhere be happy and free, and may the thoughts, words, and actions of my own life contribute in some way to that happiness and freedom for all.”

About Our Founder

"We run our company from a spiritual and ethical yogic perspective. This cultivates a sensibility that is evident in our philosophy, values and clothing."

Claudia is an English, part Italian Creative Director, devoted yogi and animal lover living in London. She felt disillusioned with society eating meat at a very young age and rebelled against it. This without knowing it, was the start of her yoga journey.

Yoga became a big part of her life after working 20 years in a fast paced, high profile job in the heart of London. The long hours, shoots abroad and busy social scene started to take their toll before she found much needed balance at her beloved Jivamukti studio in West London and The London Meditation Centre.

After studying meditation seriously and developing a deep yoga practise, she believes her compassion and true calling was to embark on something more rewarding.

Whilst in Costa Rica on a yoga retreat she started to search for a contemporary brand that resonated with her spiritually. After realising there was nothing out there that felt modern and stylish yet connected to the ancient teachings of yoga she loved in class, it became her passion to create a brand that aligned with her core belief as a yogi and animal lover,

She decided to bridge the gap between fashion and the spirituality of yoga and Be Here + Love was born.